To be a leading photographic society in the region catering to the interest and needs of the photography community.
To promote the appreciation and practice of photography as an art.
To promote cultural exchange through photographic art.
To promote social well-being with photography.
To facilitate courses, workshops/seminars and offer facilities for the photography community to achieve these goals.
To provide platforms for members to showcase their works.
To update members of the latest technology, equipment, softwares and etc; that relates to photography.